Be Royal

The fundamental concept of EIKO’s World is based on the philosophy “We are all Gods and Goddesses, and we are royal by birth.” Even though we are not born into a Royal Family, we can always choose to express beauty in all aspects of our lives with no compromise.

We can choose food that really fulfills us from deep inside, or create a space of living where we can really relax, or wear only clothes that really make us feel like us… We have the power to choose everything, even small things we often overlook by ourselves. It is a life that you create with things that are not just good enough, but things that you really adore. It is a life where you honor your own choices & expression, with gratitude and respect. That is what I mean by being royal.

There are tons of clothes that can meet the time, place and occasion, or that are latest in trends available out in the world. But how much of those actually are what you really adore? We choose 100% bespoke style because we believe it allows you to have your own way of living and express your true self.

Clothing is not just for covering your body, but for expressing your soul. Therefore, we can honor our nobility and fulfill our soul on a deep level by dressing the way that makes us feel like our true selves. By choosing to live that way, your divinity will awaken, and it will be naturally expressed to the outside world as well. Then, people who see that will also feel the divinity and the royalty in them will awaken as well.

EIKO’s World is about awakening your royalty, which will awaken the royalty in other people, through this process that helps you to be authentic and gorgeous.